Marketing Attribution Guides

Plain-English guides to tracing your leads, calls and revenue back to each marketing channel.

How Do I Know Which Marketing Channel Brings in My Leads?

A plain-English guide to tracing each lead back to where it came from and following it to the booked job and revenue.

The questions and numbers that show whether your ad spend is turning into booked jobs, and how to hold any agency to the same measure.

How call tracking connects phone calls to the ad or search that drove them, so you can see which channels bring in booked jobs.

Multi-touch attribution splits the credit for a sale across every ad, search and visit that led to it. Here is how it works and why it matters.