About Ad Intel Lab
Ad Intel Lab shows you which marketing channel actually brought in your paying customers and product sales. It traces every lead back to where it came from, follows it to the booked job and what it was worth, and shows your revenue from each source next to what you are paying for it.
Who is behind Ad Intel Lab?
Your monthly report and recommendations come from a 25 year digital marketing and paid ads veteran. Ad Intel Lab is a d/b/a of Fischer SEM, LLC.
Why Ad Intel Lab exists
Many businesses pay several vendors at once, and every vendor sends a report, but none of them show which jobs they actually booked. Ad Intel Lab measures ads, SEO, social and email the same way, by booked jobs and revenue, so you can see which vendor is bringing in jobs and hold each one to the numbers.
How it works
It starts with a free discovery call. Setup includes an audit of your current data, conversion tracking and landing pages, then a customized conversion tracking setup and a CRM connection. After that, you get attribution tracking, a monthly report and recommendations.