Marketing Attribution FAQ

What does Ad Intel Lab do?

Ad Intel Lab traces every lead back to where it came from and follows it to the booked job and what it was worth. You see your revenue from each source next to what you are paying for it, with a monthly report and recommendations.

How much does it cost?

There is a one-time $499 setup fee and then $399 a month.

What does the setup fee include?

An audit of your current data, conversion tracking and landing pages. Then a customized conversion tracking setup and a CRM connection, to give you visibility over every marketing channel you are paying for.

What does the monthly fee include?

Attribution tracking plus monthly strategy: your leads, booked jobs and revenue traced to each source, with a monthly report and recommendations from a 25 year digital marketing and paid ads veteran.

Which marketing channels does it measure?

Ads, SEO, social and email, all measured the same way, plus how much business your Google Business Profile brings in.

Does it track phone calls?

Yes. You see how many leads and calls each source brings in and how many turn into booked jobs.

Do I have to replace my current agency or SEO company?

No. Every vendor is measured the same way by booked jobs and revenue, so you can see who is bringing in jobs and hold each one to the numbers.

What if a channel is underperforming?

We point it out. For reviews and lead response, we connect you with a vetted partner who specializes in fixing it.

How do I get started?

Book a free discovery call.

Read the guides for more detail.