Terms of Service

Effective Date: May 13, 2026

Last Updated: May 13, 2026

These Terms of Service ("Terms") govern your access to and use of the Ad Intel Lab platform, including the website located at adintellab.com and any related services, tools, features, and content (collectively, the "Service"). The Service is owned and operated by Fischer SEM, LLC, a Florida limited liability company, doing business as Ad Intel Lab ("Ad Intel Lab," "we," "us," or "our").

By accessing or using the Service, you agree to be bound by these Terms. If you do not agree, you may not access or use the Service.

1. Eligibility

You must be at least 18 years old to use the Service. By using the Service, you represent and warrant that you are 18 years of age or older and that you have the legal capacity to enter into a binding contract.

If you are accessing the Service on behalf of a company, agency, or other legal entity, you represent that you have the authority to bind that entity to these Terms, and references to "you" include both you individually and the entity you represent.

2. Accounts

To access most features of the Service, you must create an account. You agree to:

• Provide accurate, current, and complete information during registration
• Maintain the security of your password and account credentials
• Notify us immediately at support@adintellab.com of any unauthorized access to your account
• Accept responsibility for all activity that occurs under your account

We reserve the right to suspend or terminate accounts that violate these Terms or that we reasonably believe pose a security or legal risk.

3. Subscription Plans, Billing, and Cancellation

3.1 Plans

Ad Intel Lab offers multiple subscription plans, including a free tier and paid tiers with varying feature access and usage limits. Plan details, pricing, and feature inclusions are displayed at adintellab.com/pricing and may be updated from time to time.

3.2 Billing

Paid subscriptions are billed in advance on a recurring monthly basis through our payment processor, Stripe. By subscribing, you authorize Ad Intel Lab and Stripe to charge your designated payment method on the recurring billing date until you cancel.

3.3 Cancellation

You may cancel your subscription at any time through your account settings. Cancellation stops future billing. You will retain access to your paid plan features through the end of your then-current billing period, after which your account will revert to the free tier or be deactivated.

3.4 No Refunds

All fees paid to Ad Intel Lab are non-refundable. Cancellation does not entitle you to a refund of fees already paid, including for partial billing periods. This includes circumstances where you cancel mid-cycle, fail to use the Service, or are dissatisfied with the Service.

3.5 Limited Refund Exception

Notwithstanding Section 3.4, we may, at our sole discretion, issue a refund within seven (7) days of a charge in the following limited circumstances:

• A documented duplicate or erroneous charge
• A documented technical failure of the Service that prevented you from accessing the Service during the billing period in question, where the failure was caused by Ad Intel Lab and not by your equipment, connectivity, or third-party services

Refund requests must be submitted to support@adintellab.com within seven (7) days of the charge in question and must include documentation supporting the claim.

3.6 Price Changes

We may change subscription prices at any time. Price changes for existing subscribers will take effect at the start of the next billing period following at least thirty (30) days' notice via email or in-app notification. Continued use of the Service after the price change constitutes acceptance.

3.7 Taxes

Listed prices are exclusive of applicable taxes. You are responsible for any sales, use, value-added, or similar taxes that apply to your subscription.

4. Usage Limits and Fair Use

Each subscription plan includes specified usage limits, including but not limited to a maximum number of tool runs or audits per billing period. Exceeding these limits may result in feature restriction until the next billing cycle.

We reserve the right to throttle, suspend, or terminate accounts that engage in usage we determine, in our reasonable discretion, to be abusive, automated beyond normal use, or designed to circumvent plan limits.

5. User Content and Data

5.1 Your Content

The Service allows you to upload data, including but not limited to CSV exports from advertising platforms, business performance inputs, branding assets, and client information ("Your Content"). You retain all ownership rights to Your Content.

5.2 License Grant

By uploading Your Content to the Service, you grant Ad Intel Lab a worldwide, non-exclusive, royalty-free license to access, process, store, transmit, analyze, and display Your Content solely for the purpose of operating the Service, generating audits, reports, and analyses for you, and providing related features.

5.3 Aggregated and Anonymized Data

You acknowledge and agree that Ad Intel Lab may aggregate, anonymize, and de-identify data derived from Your Content and use such aggregated and anonymized data in perpetuity for any lawful purpose, including but not limited to: (a) developing and improving the Service, (b) building benchmark datasets, (c) generating industry insights and reports, (d) training and improving the analytical models that power the Service, and (e) marketing materials.

Aggregated and anonymized data will not identify you, your business, or any specific client. This license to aggregated and anonymized data survives termination of your account.

5.4 Third-Party Data

You represent and warrant that you have the legal right to upload any third-party data (such as data relating to your clients) to the Service, that your upload of such data does not violate any agreement or applicable law, and that any required consents have been obtained.

5.5 Data Retention After Cancellation

Following cancellation or termination of your account, Ad Intel Lab will retain Your Content for ninety (90) days, after which Your Content will be permanently deleted from active systems. You may request earlier deletion by emailing support@adintellab.com. Aggregated and anonymized data is excluded from this retention period and is retained indefinitely as described in Section 5.3.

6. AI-Generated Content and Recommendations

The Service uses artificial intelligence, including third-party AI models, to generate audits, findings, recommendations, ad copy suggestions, and other analytical output ("AI Output"). You acknowledge and agree that:

• AI Output is provided for informational and advisory purposes only
• AI Output is not guaranteed to be accurate, complete, current, or suitable for any particular purpose
• AI Output should not be relied upon as a substitute for professional judgment
• You are solely responsible for reviewing, verifying, and validating AI Output before acting on it
• Ad Intel Lab is not liable for any decisions you make, actions you take, or results you achieve based on AI Output, including but not limited to changes to advertising campaigns, budget allocations, or business strategy

7. Intellectual Property

7.1 Ad Intel Lab Property

The Service, including all software, code, designs, text, graphics, logos, benchmark data developed by Ad Intel Lab, scoring methodologies, report templates, and all other content (excluding Your Content), is owned by Fischer SEM, LLC and is protected by United States and international copyright, trademark, and other intellectual property laws.

"Ad Intel Lab" and any associated logos and marks are trademarks of Fischer SEM, LLC.

7.2 Limited License to You

Subject to your compliance with these Terms and payment of applicable fees, Ad Intel Lab grants you a limited, non-exclusive, non-transferable, non-sublicensable, revocable license to access and use the Service for your internal business purposes, including the right to share audit reports and exports with your clients.

7.3 White-Label Exports

Paid plans that include white-label or branded export functionality permit you to distribute generated reports under your own branding to your clients, subject to these Terms. You may not resell, redistribute, or repurpose the Service itself, in whole or in part, as a competing or substantially similar product.

7.4 Restrictions

You agree not to:

• Copy, modify, distribute, sell, rent, lease, sublicense, or create derivative works of the Service
• Reverse engineer, decompile, or attempt to extract the source code, algorithms, or methodologies of the Service
• Use the Service to build or assist in building a competing product
• Use automated means (scraping, bots, etc.) to access the Service except through officially documented interfaces
• Remove or alter any proprietary notices on the Service
• Use the Service in violation of any applicable law or third-party right

8. Third-Party Services

The Service integrates with and relies upon third-party services, including but not limited to Google Cloud (PageSpeed Insights, Places), SerpApi, Stripe, Supabase, Vercel, and AI providers. Your use of the Service is subject to the applicable third-party terms where they relate to your interaction with those services. Ad Intel Lab is not responsible for the availability, accuracy, or performance of third-party services.

9. Disclaimers

THE SERVICE IS PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED. TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, AD INTEL LAB AND FISCHER SEM, LLC DISCLAIM ALL WARRANTIES, INCLUDING BUT NOT LIMITED TO IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, NON-INFRINGEMENT, AND ANY WARRANTIES ARISING FROM COURSE OF DEALING OR USAGE OF TRADE.

WITHOUT LIMITING THE FOREGOING, WE DO NOT WARRANT THAT:

• THE SERVICE WILL BE UNINTERRUPTED, ERROR-FREE, OR SECURE
• THE RESULTS OBTAINED FROM USING THE SERVICE WILL BE ACCURATE OR RELIABLE
• AI OUTPUT WILL BE ACCURATE, CURRENT, OR APPROPRIATE FOR YOUR USE CASE
• ANY ERRORS IN THE SERVICE WILL BE CORRECTED
• THE SERVICE WILL MEET YOUR REQUIREMENTS OR EXPECTATIONS

10. Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, IN NO EVENT SHALL FISCHER SEM, LLC, ITS OFFICERS, MEMBERS, EMPLOYEES, CONTRACTORS, OR AFFILIATES BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, PUNITIVE, OR EXEMPLARY DAMAGES, INCLUDING BUT NOT LIMITED TO DAMAGES FOR LOST PROFITS, LOST REVENUE, LOST DATA, LOSS OF GOODWILL, OR BUSINESS INTERRUPTION, ARISING OUT OF OR RELATED TO YOUR USE OF OR INABILITY TO USE THE SERVICE, REGARDLESS OF THE LEGAL THEORY (CONTRACT, TORT, NEGLIGENCE, STRICT LIABILITY, OR OTHERWISE) AND EVEN IF WE HAVE BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

THE TOTAL AGGREGATE LIABILITY OF FISCHER SEM, LLC FOR ANY AND ALL CLAIMS ARISING OUT OF OR RELATED TO THESE TERMS OR THE SERVICE SHALL NOT EXCEED THE GREATER OF (A) THE AMOUNT YOU PAID TO AD INTEL LAB IN THE TWELVE (12) MONTHS PRECEDING THE EVENT GIVING RISE TO THE CLAIM, OR (B) ONE HUNDRED U.S. DOLLARS ($100).

Some jurisdictions do not allow the exclusion or limitation of certain damages, so the above limitations may not apply to you to the extent prohibited by applicable law.

11. Indemnification

You agree to indemnify, defend, and hold harmless Fischer SEM, LLC, its officers, members, employees, contractors, and affiliates from and against any and all claims, liabilities, damages, losses, costs, and expenses (including reasonable attorneys' fees) arising out of or related to:

• Your use of the Service
• Your violation of these Terms
• Your violation of any applicable law or third-party right
• Your Content, including any claim that Your Content infringes a third party's rights or violates any agreement you have with a third party
• Any decision or action you take based on AI Output

12. Termination

12.1 Termination by You

You may terminate your account at any time by canceling your subscription and contacting support@adintellab.com to request account closure.

12.2 Termination by Us

We may suspend or terminate your account, with or without notice, if:

• You materially breach these Terms
• Your account is used in a manner we reasonably believe is fraudulent, abusive, or unlawful
• We are required to do so by law
• We discontinue the Service

12.3 Effect of Termination

Upon termination, your right to access and use the Service immediately ceases. Sections 5.3, 5.5, 7, 9, 10, 11, 14, and 15 survive termination.

13. Modifications to the Service and Terms

13.1 Service Changes

We may modify, suspend, or discontinue any aspect of the Service at any time, with or without notice. We are not liable to you or any third party for any such modification, suspension, or discontinuation.

13.2 Terms Changes

We may update these Terms from time to time. If we make material changes, we will notify you by email or in-app notification at least fourteen (14) days before the changes take effect. Continued use of the Service after the effective date constitutes acceptance of the updated Terms.

14. Governing Law and Dispute Resolution

14.1 Governing Law

These Terms are governed by the laws of the State of Florida, without regard to its conflict of laws principles.

14.2 Venue

Any dispute, claim, or controversy arising out of or related to these Terms or the Service that is not subject to arbitration shall be brought exclusively in the state or federal courts located in Broward County, Florida, and you consent to the personal jurisdiction of such courts.

14.3 Informal Resolution

Before filing any formal claim, you agree to first contact us at support@adintellab.com and make a good-faith effort to resolve the dispute informally for at least thirty (30) days.

14.4 Class Action Waiver

You and Ad Intel Lab agree that any dispute resolution proceeding will be conducted only on an individual basis and not as a class action, consolidated action, or representative action. You waive any right to participate in a class action against Ad Intel Lab.

15. General Provisions

15.1 Entire Agreement

These Terms, together with the Privacy Policy, constitute the entire agreement between you and Ad Intel Lab regarding the Service and supersede all prior agreements.

15.2 Severability

If any provision of these Terms is held unenforceable, the remaining provisions remain in full force and effect.

15.3 No Waiver

Our failure to enforce any provision of these Terms is not a waiver of our right to do so later.

15.4 Assignment

You may not assign or transfer these Terms or your account without our prior written consent. We may assign these Terms freely.

15.5 Force Majeure

We are not liable for any failure or delay in performance caused by circumstances beyond our reasonable control, including acts of God, war, terrorism, riots, embargoes, acts of civil or military authorities, fire, floods, accidents, network or internet service interruptions, or labor disputes.

15.6 Notices

Notices to you may be provided via email, in-app notification, or posting to the Service. Notices to Ad Intel Lab must be sent to support@adintellab.com.

16. Contact

Fischer SEM, LLC d/b/a Ad Intel Lab
Email: support@adintellab.com
Website: adintellab.com