Keep The Ad Platforms Honest.
Independent PPC audits the ad platforms can't see. Catch waste, grow ROAS, keep your clients longer.
Built by a PPC Expert for Freelancers and Agencies Who Care About Results.
No Credit Card Required
Most PPC problems live outside the ad account
Ad platforms are getting smarter. Automated bid strategies, advanced audience targeting, and automated creative are table stakes now. The agencies winning in 2026 are diagnosing the broader performance picture: landing pages, page and image load speed, conversion tracking gaps, CTA structure, trust signals, and message match. Most operators miss these issues entirely — not because they're not smart, but because auditing them manually takes hours and most tools don't look there at all. Ad Intel Lab does.
Paste a URL. Get a billable audit in 60 seconds.
No integrations, no setup. Fast for prospecting. Structured for professional client delivery.
Enter the URL
Any landing page, homepage, or campaign destination — including GoHighLevel pages.
Select your context
Choose industry, goal, and budget range.
Get your findings
Scored, prioritized, and explained in plain language across six audit categories.
Use it immediately
White-label it and drop it into cold outreach, sales calls, or client reviews.
Upload a CSV. Get a vertical-benchmarked performance analysis.
Works with real exported data from Google Ads, Meta Ads, Bing Ads, and LinkedIn Ads — no API connection required.
Export your CSV
Download your keyword or campaign CSV directly from your ad platform.
Select your vertical
Choose from 7 verticals and 50+ subcategories with platform-specific benchmarks.
Enter your business inputs
Job value, close rate, target CPL, or ROAS — the calculator uses your actual numbers.
Get your report
Benchmarked findings, profitability outcome, keyword breakdown, and white-label PDF export.
Everything your agency needs. Nothing you don't.
Six tools. One platform. Built for PPC professionals.
Run Audit Tool
Enter any URL and get a scored, prioritized audit of landing page performance, conversion infrastructure, trust signals, page speed, and Google Business Profile presence — in 60 seconds. No ad account access needed.
Google Ads Performance Tool
Upload your Google Ads keyword CSV and benchmark CTR, CPC, Quality Score, Conv. Rate, and CPL against vertical-specific thresholds across 7 verticals and 50+ subcategories.
Meta Ads Performance Tool
Analyze Meta campaign data across six scoring pillars — Lead Generation, Audience, Creative, Spend Efficiency, Profitability, and Strategy — with subcategory-level benchmarks for 6 verticals.
Bing Ads Performance Tool
Upload your Microsoft Ads CSV and benchmark performance against Bing-specific thresholds. Covers the same vertical and subcategory depth as the Google Ads tool with platform-accurate data.
LinkedIn Ads Performance Tool
Built for B2B campaigns. Benchmark CTR, CPC, CPL, and Conv. Rate against 8 B2B verticals including SaaS, Financial Services, Legal, Healthcare, and Professional Services.
Ad Copy Analyzer
Upload your Google Ads campaign and keyword CSVs. Score keyword-to-ad-to-landing-page relevance across three connection points and generate AI-powered copy suggestions for each ad group.
Built for agencies and freelancers who win on expertise
PPC agencies managing Google, Meta, Bing, or LinkedIn campaigns for clients.
Freelance PPC managers doing prospect outreach and pre-sale credentialing.
Account managers running quarterly business reviews.
Agency sales teams who need a billable audit before the first call.
Operators auditing new client onboards for quick wins and upsell opportunities.
Choose your plan
Upgrade instantly with secure Stripe checkout.
Common questions
Does the Audit Tool work on any website?
Yes — any publicly accessible URL including landing pages, homepages, GoHighLevel pages, HubSpot pages, and WordPress sites.
Do the Performance Tools require API access to my ad accounts?
No. You export a CSV directly from your ad platform and upload it. No API credentials, no OAuth, no account connection required.
Can I white-label the reports?
Yes. Starter and above include white-label PDF branding — add your agency logo, brand colors, and custom CTA to every report.
How accurate are the benchmarks?
All benchmarks were researched and validated by a PPC expert with 25+ years of experience across Google, Meta, Bing, and LinkedIn. They are vertical and subcategory specific — not platform-wide averages.
Is this an SEO tool?
No. Every finding is evaluated through a paid traffic lens — Quality Score, CPL, ROAS, and ad spend efficiency. Not organic rankings.
Can I share reports with clients?
Yes. Export any audit or performance report as a branded PDF and share it directly with prospects or clients.