How Do I Know Which Marketing Channel Brings in My Leads?

To know which channel brings in your leads, every lead has to carry a record of where it came from, and then be followed to the booked job and the revenue it brought in. That lets you compare channels by money earned, not just by leads.

Why most businesses can't answer this today

Each vendor reports on its own channel with its own numbers. The ad platform shows conversions, the SEO company shows rankings, and the social manager shows engagement. None of those reports show which leads became paying customers.

What it takes to trace a lead to its source

1. Tag the links you control (ads, emails, social posts) so each visit records where it came from.
2. Capture that source on every form and phone call and save it with the lead in your CRM.
3. Keep the history of visits, since customers often come back more than once before they reach out.
4. Mark each lead as booked or not in the CRM, with the job value.
5. Put spend and revenue side by side for each channel.

What you should be able to see at the end

For each channel: how many leads it brought in, how many became booked jobs, the revenue from those jobs and what you paid for the channel.

How Ad Intel Lab helps

Ad Intel Lab traces every lead back to where it came from and follows it to the booked job and what it was worth, with ads, SEO, social and email measured the same way and a monthly report and recommendations.